Amway Opportunity Foundation

Amway Opportunity Foundation (AOF)

Amway Opportunity Foundation (AOF) a registered non-profit organisation which looks after Amway India’s Corporate Social Responsibility (CSR). Amway distributors are also volunteers of AOF and they participate in AOF activities. AOF currently has two projects under its ambit: National Project for the Blind and National Project for Children (Project Sunrise). Globally, Amway’s CSR campaign is known as the One By One Campaign for Children.


Vision: Enable the less privileged child to lead a better life


Mission: To be the front-runner in providing opportunities for child education and health to attain economic independence, with special focus on the blind child


A Corporate Social Responsibility Initiative of India’s Leading Direct Selling FMCG Company


Former President, Dr Abdul Kalam, has recently been quoted saying that instead of addressing (them as) ‘street children’, it would be better to refer to them as ‘children of hope’. If we stretch this definition a bit, that is what we are all about – reaching out to all Children of Hope in the best manner at our disposal:


One By One – is Amway’s Global Campaign for Children. In each of the 80 countries and territories that Amway is present it takes up and supports these Children of Hope.


In India, this work is carried out under the banner of Amway Opportunity Foundation (AOF) a registered non profit organization. All Amway employees and distributors are volunteers of AOF.


And why work for children?


Half of the world’s poor are children.


Every year, 10 million children do not live to see their fifth birthday.


More than 115 million children don’t have access to the most basic education.


With presence in most of the countries across the globe, Amway finds itself in a position to focuses its philanthropic efforts so as to maximize a positive and sustainable impact on society.


In short, the One by One Campaign for Children is designed to assist maximum numbers of children of hope attain their full potential.


The program pulls together all of our resources – Business Owners, employees, affiliates and customers – to make this happen.


Each of Amway’s markets is free to decide in which sphere it would like to concentrate its resources. But in essence, One by One program is designed to build local partnerships, addressing issues specific to children in their community – Live, Achieve, Learn, and Play.


Through the One by One Campaign for Children, we are making a difference for children around the world.


As of December 31, 2006. We have Provided hope and opportunity to 5 million children.


Donated more than 600,000 volunteer hours to children’s programs.
Contributed more than $39 million to children’s causes.


In each country, success is measured by impact – whether it is the 250,000 children in West Michigan whose lives have been changed through the campaign, the 85,000 blind children who received Braille textbooks in India, the 1,135 children who received cleft palate surgery in Thailand, the 170,000 children in China who were given the opportunity to attend school, or the 90,000 boys and girls in developing countries who received vaccines that are giving them a fighting chance.


For more information about the One by One initiative, go to: