At AOF, we believe that quality improvement happens when people come together. This core belief is what all AOF initiatives are based upon and it holds true time and again. With a passionate and vigorous workforce ready to contribute their bit to the well-being of society, volunteering becomes a way of life in Amway.
The 550,000 Amway distributors and 450 full-time employees are all considered AOF volunteers. At 56 Amway offices across India, AOF has formed a team of 6 or more distributors and employees to form a Local Implementation Committee (LIC). LIC takes ownership of being the face of Amway’s CSR at the location. They identify potential partners, form a project, and implement this with other volunteers.
The LIC also plays a lead role in raising funds they wish to utilize. The beauty of this system is that the LIC raises the funds, and then decides how best to utilize this in their town or city. After all, they know their city the best.
To engage larger numbers of distributors, LICS have held movie shows, outings at amusement parks, held music concerts and rock shows. Musical nights have been held on a regular basis, involving a group of blind musicians. At a cultural show, distributors and their children put up skits, sing songs etc.
Amway employees too, have been given full rein in giving back to society and it is often amazing to witness the passion with which they take up this work. They are more than willing to spend that precious week-end with a partner NGO, evolve a special plan for the children and be there from start to finish.
AOF volunteers record an average of 22,000 volunteer hours annually.
Amway India is working to make a difference, one by one.