2009 was a significant year in the Amway family when Amway Corporation celebrated its 50th anniversary. To commemorate this occasion, Amway Corporation had taken a decision to disburse grants under the One By One campaign for children, worldwide. AOF received a three-year grant, with which it has launched Project Sunrise in 56 locations across the country.
At each location, an orphanage or institution for children had been identified, and then support extended to them, with clean drinking water as a focal point with education and nutrition elements added to make an effective partnership.
This work has been carried out at all corners of the country – from Port Blair, to Kohima, to Shimla, to Rajkot, to Hubli. This is a truly pan-India effort where Amway staff and distributors have helped in identifying partner NGOs, based on the work they do and local reputation they enjoy.
Besides the direct intervention spelt out above, AOF makes it a point to engage our partner institutions at least thrice a year – for a painting contest where children of Amway staffers and distributors, join the children of our partner institution for a painting competition. May 5th is designated AOF day and on Children’s Day on November 14th each year, team AOF, along with Amway distributors of that particular town, do all they can to make it a special day for the children at our partner organization.
Our aim will be to ensure that we carry on these partnerships, beyond the grant period. Amway India is working to make a difference, one by one.