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In all countries and territories Amway operates, it follows the principle of 'giving back' to society - which is carried out under the umbrella campaign, One-By-One. One-By-One calls all Amway Business Owners (ABOs), employees, affiliates and customers to 'rally around and support one unified cause: improving the well being of children. Through this campaign we have the opportunity to make a real, lasting difference by making life better for children around the world'.