Skip to content Skip to navigation menu

Corporate Social Responsibility


At Amway, Corporate Social Responsibility is an inherent component of its long term business strategy that shapes the value system supporting the company’s vision & mission. This business strategy also accounts for and is responsible for the decisions and choices made each day by its executives, managers, employees and business partners as they engage with the society at large. It’s a broader framework that covers how Amway lives & practices its values through its behaviour: in the products it manufactures, in how it treat its employees, in how it ensures a sustainable work environment.

Social responsibility and cause championship is an integral part of the Amway ethos since its inception in 1959, and was crafted to constructively and consistently give back to society and contribute to social well-being. This is a visionary element of its business brought alive by the two founders of Amway – Rich DeVos and Jay Van Andel. This philosophy is carried forward even to this day by the next generation leaders – Doug DeVos and Steve Van Andel.

Amway India started its commercial operations in India in 1998, but started working on its Corporate Social Responsibility (CSR) initiatives from 1996. The structured CSR Program came into place when Amway India’s CSR arm, Amway Opportunity Foundation (AOF) got registered on 16th March, 2001 under the Societies Registration Act XXI of 1860. The objective behind the establishment of Amway Opportunity Foundation was to act as the community engagement arm of Amway India Enterprises Pvt. Ltd. to fulfil its mission and implement various projects for the betterment of Indian community, through an independent autonomous body distinct from the commercial operations of Amway. Since inception, we have been working for the less-privileged child to help them lead a better life, with special focus on the visually impaired child.