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Amway Company Heritage


BEGINNINGS

In 1959, Amway launched a business model fueled through the power of relationships. The original product offered in this model, was Liquid Organic Cleaner (L.O.C.). It was the first concentrated, bio-degradable, and environmentally friendly cleaning product. Since then, Amway has expanded from home products to a global leader in the categories of health and beauty.

CO-FOUNDERS

Rich DeVos and Jay Van Andel.

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FOUNDERS' FUNDAMENTALS

The philosophy that inspires us and keeps us moving forward.

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VISION AND VALUES

The world may change, but our vision and values remain the same.

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HISTORY TIMELINE

Learn about the history of Amway through the decades.

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