Skip to content Skip to navigation menu

Corporate Social Responsibility

At Amway, Corporate Social Responsibility is an inherent component of its long term business strategy that shapes the value system supporting the company’s vision & mission. This business strategy also accounts for and is responsible for the decisions and choices made each day by its executives, managers, employees and business partners as they engage with the society at large. It’s a broader framework that covers how Amway lives & practices its values through its behaviour: in the products it manufactures, in how it treat its employees, in how it ensures a sustainable work environment.

Social responsibility and cause championship is an integral part of the Amway ethos since its inception in 1959, and was crafted to constructively and consistently give back to society and contribute to social well-being. This is a visionary element of its business brought alive by the two founders of Amway – Rich DeVos and Jay Van Andel. This philosophy is carried forward even to this day by the next generation leaders – Doug DeVos and Steve Van Andel. 

While Amway India started commercial operations in 1998, we took our first step in the social sector in 1996.  Since then, Amway has been actively engaged in contributing towards the welfare of the society.

The key focus areas for Amway India under corporate social responsibility are:

  • Promoting education and health through its
    • •  National Project for the Visually Impaired
    • •  Project Sunrise
    • •  Power of 5 campaign to address childhood malnutrition
  • Livelihood enhancement through its
    • •  Community Health & Entrepreneurship Project
  • Improve communities around manufacturing plant through its
    • •  Village Health Program
    • •  Water & Soil Conservation Project


Amway India’s CSR initiatives have so far impacted the lives of more than 5 lakh individuals.