In 1959, Amway launched a business model fueled through the power of relationships. The original product offered in this model, was Liquid Organic Cleaner (L.O.C.). It was the first concentrated, bio-degradable, and environmentally friendly cleaning product. Since then, Amway has expanded from home products to a global leader in the categories of health and beauty.
CO - FOUNDERS
Rich DeVos and Jay Van Andel.
The philosophy that inspires us and keeps us moving forward.
VISION & VALUES
The world may change, but our vision and values remain the same.