Founders Fundamentals

FREEDOM, FAMILY, HOPE, REWARD

For over 60 years, we continue to build on the original values and principles established by our founders to ensure the passion for the business stays alive. 

Freedom

Freedom

Personal opportunity and economic opportunity go hand in hand. With Amway you have the freedom to change your life by owning your own business.

Family

Family

We all need family to cheer us on. We are all members of the global Amway family - we respect and take care of each other to foster success.

Hope

Hope

Inspiring you to dream bigger. Amway creates an environment where hope can thrive.

Reward

Reward

Happiness is best achieved through earned success. Amway rewards what you achieve, and also what you help others achieve.