National Project for the Visually Impaired
With the belief that education and knowledge are the keys to a future that will provide opportunities and fulfilment transcending physical limitations, Amway India (Amway) has been working for the cause of visually impaired right from 1999, when it began its National Project for the Visually Impaired. Back then, visually impaired children were either dependent on the sighted readers or on handwritten braille textbook support literature which had limited availability. Amway stepped forward to contribute towards enabling education among visually impaired children, an area where there was substantial scope for support due to lack of organized work.
With this background, Amway launched its first initiative for the welfare of visually impaired i.e. distribution of Braille books, a key tool of education for the visually impaired. And since then Amway’s National Project for the visually impaired has impacted more than 2.50 lakh lives. Amway works directly with more than 20 NGOs and indirectly with over 25 schools/NGOs across India. Overall the program serves as a platform for their integration with the mainstream of society.
Following key initiatives have been undertaken:
- Provided Braille textbooks in partnership with All India Confederation of the Blind & National Association for the Blind, India.
- Celebrated International White Cane Safety Day for 17 consecutive years, Louis Braille Day for 11 consecutive years and Helen Keller Day.
- Donated Audio textbooks to Bangalore University.
- Launched three vocational centers for visually impaired students at Delhi, Jaipur and Trivandrum.
- Amway Computer Centers - Amway has successfully instituted 15 computer centres across India for the visually impaired at Narendrapur (WB), Kolkata (WB), Chandigarh, Ahmedabad (Gujarat), Mumbai (Maharashtra), Patna (Bihar), Hyderabad (AP), Pune (Maharashtra), Madurai (Tamil Nadu), Gurgaon (Haryana), Raipur (Chhatisgarh), Guwahati (Assam), Ludhiana (Punjab), Shillong (Meghalaya), Lucknow (UP)
- Launched AMWAY-NAB Center for Excellence – Travel & Tourism center, at Kolkata offering a 12-months course recognized by the Department of Technical Education, Govt. of West Bengal - on Travel & Tourism to visually impaired students.
- Music and Dance Academies for the visually impaired to train visually impaired in the field of music and provide them a platform to showcase their talent, besides providing them a source of income. The Academies were set up in Guwahati, Chandigarh and Raipur.
- Mobile App - Accessible Reader, an Android-based application, which makes it convenient for the visually impaired to read digital documents with complete navigation. So far, the application has seen over 5,000 downloads.
- Digitizing educational material - In line with the Govt.’s Accessible India initiative, Amway supported the digitization of senior secondary course of National Institute of Open Schooling (NIOS), as well as select graduation and post-graduation educational material (Social Science & Humanities) for various central universities. Under the program, Amway along with its partner NGO, Saksham, translated over 2.50 lakhs pages of educational material into Talking Books.
- Braille and Braille-cum-audio libraries - Launched 33 braille libraries across India.
With a vision to help and empower underprivileged kids to live a better life, Amway introduced Project Sunrise in the year 2008 under Amway’s global initiative – ‘One by One’, a campaign for children aimed at making a meaningful difference in the lives of the underprivileged children by providing support in health & education.In India, Amway has been running Project Sunrise for the past 10 years, working with more than 60 NGOs across the country.
Besides,Amway has also undertaken special projects to support the underprivileged in the times of need by setting up physiotherapy units in Raipur and Ludhiana for children with special needs.
The project, so far, has benefitted more than 35,000 children.
The Power of 5 Campaign – Addressing childhood malnutrition in India
With an objective to address the rising problem of malnutrition among children in India, Amway launched the Power of 5 campaign. In line with Amway’s vision of helping people live better lives, the Power of 5 is a community-based campaign targeted at mothers and caregivers of children under the age of 5 years. The campaign aims to improve the nutritional knowledge and practices inclusive of complementary feeding, hygiene practices, growth monitoring and dietary diversity. The campaign further aims to identify and manage the malnourished children, and those with infections, by developing synergies among the service providers of associated departments (Integrated Child Development Scheme, Health and Sanitation) for improved services and timely referrals.
Amway has appointed MAMTA Health Institute for Mother and Child as its implementing partner and will reach out to and benefit around 10,000 children directly through mothers and 30,000 individuals indirectly (parents, caregivers and community members) in West Delhi’s Kirari area in the first pilot year.
At Amway India, we are committed to use our vast global experience in nutrition and wellness to contribute to the Government of India’s National Nutrition Mission to raise the nutrition levels in the country. From our experience, we understand that the foundation for a healthy development and overall well-being starts with optimal nutrition in the first 5 years of life. With the Power of 5 campaign, our aim is to raise awareness on the issue of childhood malnutrition and bring in the much-needed behavioural shift in mothers and communities at large. This program has been very successful globally - benefitting over a lakh children across more than 23 countries every year.