Amway India – Committed Towards Combating COVID-19

Amway’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource on a charitable / philanthropic act for social benefit. We see it as an opportunity to bring in social innovation and change. In line with our commitment to helping people live better, healthier lives, we have been constantly exploring ways to support the community.

The pandemic, COVID-19 has adversely affected individuals and businesses around the world. In light of this, collaboration is the need of the hour to protect and empower affected communities and frontline workers with essentials. 

During this challenging phase and in line with our guiding principles, we launched the COVID-19 Relief Programme.  Under this program, Amway India has contributed more than INR 2.50 Crores towards multiple relief initiatives.  Some of them include:

Donation / Activity

Contribution (INR)

Purpose

Location

PM Cares Fund

1 Crore

For combating, containment and relief efforts

Pan India

Tamil Nadu CM’s Public Relief Fund

25 Lakhs

For multiple relief services such as setting up quarantine centres, free treatment to those infected with coronavirus, support for workers from several unorganised sectors and many more.

Tamil Nadu

Andhra Pradesh CM’s Relief Fund

25 Lakhs

For relief measures for people affected by Covid-19

Andhra Pradesh

Telangana CM’s Relief Fund

25 Lakhs

To contain the coronavirus outbreak

Telangana

Kerala CM’s Distress Relief Fund

25 Lakhs

To help rebuild affected lives

Kerala

United Way Delhi

 

21 lakhs

Distributed 3,000 hygiene kits to District Administration. Kits included masks, gloves, sanitizers, hand wash etc.

Mumbai and Gurgaon

Association of Surgeons of India – Delhi Chapter

 

5 lakhs

Distributed 1,200 N95 masks to doctors and other healthcare service providers in various Delhi hospitals. 

Delhi

Meenakshi Mission Hospital & Research Center

 

5 lakhs

Distributed disposable masks and gloves to public service providers.

Madurai and Dindigul district

Disinfection Drive

5 lakhs

Organized a drive to clean, disinfect, and sanitize Amway partner NGOs premises, ensuring the better health and hygiene of project beneficiaries, especially underprivileged children.

12 cities & select villages

To address the soaring demand of quality sanitizers, especially across hospitals and frontline workers who are relentlessly serving COVID-19 patients, Amway India for the first time developed/manufactured and donated Persona Hand Sanitizer Gel.  In partnership with Association of Surgeons of India, we donated 12,000 units of Amway Persona Hand Sanitizer Gel for frontline workers in 47 COVID designated hospitals across 16 cities.

People living in rural communities are equally anxious during these unprecedented times for their daily health issues. In order to support these communities Amway India partnered with Meenakshi Mission Hospital and Research Centre, and opened their 3rd ‘Rural Telemedicine Centre’ in Dindigul District, Tamil Nadu. The centers are a part of our Village Health Program. The program ensures consistent healthcare support through telecommunication and technology. This facility is for residents of the villages in Mettupatti, Ethilodu and Sadampatti, around our manufacturing unit in Dindigul District, Tamil Nadu.

True to the core values of Amway, which are built in our culture, we are proud to share that Amway India’s employees have also come forward and voluntarily donated a day’s salary to support the cause. With this encouraging response, Amway India has donated five times the amount received from its employees towards this cause.

We are equally proud of more than 5,50,000 active Amway direct sellers, which include 60% women across the country, as many of them have stepped forward to give back to the communities by spreading awareness around the importance of preventive healthcare and immunity building, using digital platforms. While few of our direct sellers have contributed to the PM CARES fund, there are many who came forward to voluntarily distribute food items among street dwellers and daily wage earners. They also provided safety kits to frontline workers and cleaners. Many of them also opted to voluntarily add INR. 10/- to the invoice generated on their name for donation towards the PM CARES fund.

To support rehabilitation efforts in West Bengal as it battles with the effects of the horrific storm along with COVID-19 pandemic, Amway India has pledged to donate INR 25 lakhs to the West Bengal Disaster Management Authority.

We have been working with more than 35 social service organizations to improve the Environment and Health, Education and Livelihood of people with special focus on children.  We are proud to share that during this difficult time, Amway has not only continued to support its partners financially, but also encouraged its employees and direct sellers to come forward and help communities recover.

Amway’s COVID-19 relief program has reached out to more than 2 lakhs beneficiaries.  We continue to be inspired by the humanity and strength of our communities, especially frontline workers, entire medical fraternity and essential service providers, who have dedicated their lives to the cause.