General Information

How does a person become an Amway Direct Seller?

A person must be sponsored into the Amway business by an active Amway Direct Seller. The sponsoring Amway Direct Seller is responsible for teaching the new Amway Direct Retailer about the Amway business.

What is the cost of joining Amway business?

There is no cost of joining the Amway business.

Are Amway Direct Sellers / Amway Direct Retailers employees of the company?

No. Amway Direct Sellers / Amway Direct Retailers are independent contractors and not employees of the company.

How many products does Amway offer?

Amway offers more than 85 high quality products carrying brand names including NUTRILITE Vitamins and Food Supplements, ARTISTRY Skin Care, SATINIQUE Advanced Hair Care System, Dynamite Male Grooming range, L.O.C. Multipurpose cleaner and SA8 Laundry System. Visit the products section for more information on these and other brands..

How can I buy Amway products?

AmwayTM products are sold by Amway Direct Sellers / Amway Direct Retailers only. For more information, visit the How to Buy section.

Is Amway publicly or privately held?

Amway Corporation is part of the Alticor family of companies, privately held by the DeVos and Van Andel families.

When was Amway founded?

Amway was founded in 1959 by Rich DeVos and Jay Van Andel. For more information, visit the History section.

Does Amway have any influence over a Business Owner's business?

To become an Amway Direct Sellers / Amway Direct Retailers, an individual must sign a contract to abide by Amway's Rules of Conduct. Each year, they voluntarily renew that promise when they fulfill the sales requirements to continue their Amway business (See New Distributor FAQs)  Our Rules promote ethical direct selling principles and provide practical procedures for all Amway Direct Sellers / Amway Direct Retailers to observe in operating their Amway businesses. The Rules of Conduct, which are largely in accordance with local, legal requirements, mandate certain business practices to ensure compliance with all laws and regulations and to preserve harmony among Distributors. Amway has the right to enforce these Rules through its contract with its distributors up to and including terminating that contract.

Does Amway really give people more free time, or does it require a lot of time to succeed?

Like any small business, it takes hard work to succeed in the Amway business, and that requires time and commitment, especially in the beginning. Our research shows that most people understand this very well But the Amway business does offer flexibility for our distributors in running their business. Unlike most conventional jobs, Amway Direct Retailers can work at home, when they want, at their own pace, on their own schedule, according to the goals they have set for themselves. For some, that means if they need an afternoon to attend their child's school play, play golf  or see a friend, they can arrange their work schedule to allow this. The choice of when, where and how much time to devote to their Amway business is theirs alone. This flexibility is one important reason why the opportunity appeals to so many people around the world.

Is product pricing competitive?

Our products are price-competitive and good value for the money. We know this from our market surveys, Business Owner feedback and, ultimately, by the sales growth of all our product lines over the years. Our data shows that while some of our products are more expensive than their counterparts, others are less expensive and most are competitively priced. Products that are more expensive usually have greater features and benefits over competitive goods. Many Amway products are highly concentrated, meaning a single purchase lasts longer. On a cost-per-use basis, these products are priced very competitively. It is also important to note that Amway Direct Retailers are selling more than just products-they're also selling an exceptional level of service. Amway products are delivered directly to the customer and are backed by the Amway Satisfaction Guarantee. Amway's extensive product line makes it possible for customers to do virtually all their shopping without leaving home or worrying about the hassles of returns. Their business owner does all the work for them. This convenience is very appealing to many of today's busy people, and for many it is worth a little bit more. The consumer is the ultimate judge of price and value, and our sales success over the years speaks volumes about our product value and customer satisfaction.

Is it true that you don't have to sell-just buy the products for yourself and recruit others to do the same?

You can't make money in the Amway business unless Amway products are sold. To say otherwise misrepresents the Amway Sales and Marketing Plan-a violation of our rules

How do Amway products rank in comparative tests?

Amway products are rated very favourably for performance in various tests around the world. We are proud of our products and our commitment to research and development. Unlike other direct selling companies that use outside contractors to develop and manufacture most, if not all, of their products, we have our own extensive R&D and manufacturing facilities and make major investments each year in this area. We currently own more than 450 patents worldwide, and we currently employ more than 450 R&D professionals working in 65 labs around the world. Consumers are the ultimate judges of product quality. They may buy a product once, but if its quality and value don't measure up, they probably won't buy it again. Amway's own consumer research and sustained global success show that consumers think our products are top rate.

What does Amway see as the role of women in the Amway business?

The Amway business opportunity is open to everyone, regardless of gender, race, age, religion, or political or other personal beliefs. The Amway business appeals to women, men, couples, and families from all backgrounds. Amway has helped to empower millions of women around the world by offering them a low-cost, low-risk opportunity to achieve their goals by owning their own business. This fact is especially gratifying to us. There are countless examples of women who have achieved success in the Amway business.

Is Amway's business continuing to grow?

Yes. There remain many opportunities for Amway's business to grow. Amway has opened its business opportunity in many new countries in the past decade-over 35 since 1990. Continued development in these countries will fuel long-term growth. Amway will also continue to explore new opportunities for growth in well-established countries, including innovative products and new ways for people to become involved with Amway-as Distributors, product retailers, or consumers. Right now, Amway is investing in enhancing and expanding our manufacturing and distribution facilities to support the growth we expect in the coming decades. The prospects for growth remain strong.

Is the business plan today as valid as it was over 60 years ago?

Absolutely. The Amway Sales and Marketing Plan, with its roots in the basic elements of free enterprise, is a proven business concept. Originating 6 decades ago, this business plan has been continually refined and enhanced to meet the needs of entrepreneurs.